Danh mục Production Experience
Reasons to make a Corporate Film
Without much saying, we all understand the importance of corporate films in the general development of a company. Realizing the vital role of corporate films, many companies are now very keen on picking a Production House to make this type...
Creating a TVC: the Process
A TVC generally lasts for around 30 seconds, depending on the script and the content of the TVC. Some TVCs can be much longer than this average, but these are rare.
Corporate Films can be from 3 to 5 minutes long...
Corporate Culture seen through Corporate Films
Originally written by Dung Hoang for his blog
We arranged a meeting with him, a real estate company’s CEO, on a day at the end of the year. No conference room, no projectors, no formality, nothing. He went straight to the...
What do you need to be aware of producing TVCs?
TV Commercials (TVCs) are the number one choice for most companies when advertising, simply because there are so many advantages to them and to the customers. They can introduce their company alongside their products, and it’s basically a part of...
What makes a TV Commercial Memorable and Effective?
(Originally written by Steve Olenski for Forbes Magazine)
About ten years ago, Steve Olenski asked his readers what makes a TV commercial memorable for them. He compiled the answers and found some common points in answers:
• Humor was often used to...